People of Swish : Matthew Lim
Swish | 9 May, 2023
Hi Matthew, thanks for agreeing to this interview! To start off, can you give our readers a brief introduction of yourself and what you do at Whisky Cask Club?
Matthew : Hi I’m Matthew, the Chief Commercial Officer (CCO) of Whisky Cask Club. With over 13 years of experience in the marketing and advertising industry. My expertise has allowed me to contribute to the growth of the Whisky Cask Club, establish partnerships in the industry, and create personalized services for clients.
Can you share with us the story behind Whisky Cask Club and how your team’s combined experience has shaped the company?
Matthew : Whisky Cask Club was founded by our CEO, Alexander Knight, who saw the opportunity to setup an office in Singapore for whisky enthusiasts to learn more about whisky investments.
Under the leadership of Alex, we have gone further and beyond the traditional trade and created several ways to allow our customers to invest in whisky.
How does investing in whisky casks compare to other alternative investments such as fine wine or art? Are there any unique advantages whisky cask investment has to offer?
Matthew : Every investment and asset has its own merits, hence it wouldn’t be fair to compare one against another as it is really down to the investor’s preference and appetite.
Whisky is the top performing luxury asset under the Knight Frank index, and is shown to have no correlation to the traditional market. What is unique about investing in whisky casks is that the value of the cask and the whisky in it naturally appreciates as the whisky ages and matures in the cask.
As the CCO of Whisky Cask Club, can you share with us your personal journey in the world of whisky and what sparked your passion for this industry?
Matthew : Certainly. I was a whisky lover before I joined the Whisky Cask Club, but my knowledge of whisky back then was pretty close to surface level.
Being part of this industry now has allowed me to learn so much more about whisky – from telling different taste profiles apart to learning about the trade itself, which has really wowed me. Joining this industry is also the perfect way for my passion to pay for itself.
On a more personal note, what is your all-time favourite whisky, and what makes it so special to you?
Matthew : I don’t have a specific brand of whisky that I will consider my all-time favourite, but I do enjoy the smokiness of peaty whiskies, and will tend to choose such options whenever available.
How has your appreciation for whisky evolved over the years, and are there any emerging trends or innovations in the industry that you find particularly exciting or intriguing?
Matthew : Just like everyone else, I started off with something light and the mainstream brands. Over time, as I got to learn more about whiskies, I moved on to trying single cask bottlings from independent bottlers. As every cask is unique in its own way, it’s always a different experience whenever I try a new bottle.
Closing off our interview, what advice would you give to help a new investor make informed decisions and maximize their returns?
Matthew : Whisky investment is not complex. If you’re new, it’s important to work with a trustworthy broker that will take you through the entire process.
🎬 That's a wrap! If you'd like to get started on whisky appreciation, or find out more about the prospects of whisky as an alternative investment, sign up for our invite-only app to join Matthew’s Whisky Cask Club interest group.
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